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Scalable icon system for Headout

Visual · UX · Systems

Scalable icon system for Headout's product experiments

ClientHeadout
RoleVisual design · UX
Year2022
Timeline3 weeks

Built a grid-based icon system with 80+ icons and usage guidelines, replacing a patchwork of third-party sets with a foundation the team could extend as the product grew.

  • Icons
  • Systems
  • Product
01 / 04

A patchwork of third-party icons

Headout's product experiments and new feature developments required a consistent, scalable icon system. The existing library was a mix of third-party sets, inconsistent in style, hard to reuse, and slow to extend when new categories launched.

Ad-hoc icon creation meant uniformity drift across the product. Every new category brought new visual debt, ambiguous shapes, inconsistent weights, mismatched optical sizing.

02 / 04

Reverse-engineering what worked

I ran a comparative analysis of icon libraries, Material, Salesforce Lightning, and similar open systems, to identify common approaches to keyline, stroke weight, and grid.

Reverse-engineering existing icons revealed a latent 2×24 grid with uneven stroke weights. I refined it into a 16×16 system optimized for small interface contexts, then defined keyline shapes up front so proportions stayed harmonious across the set.

Keyline shapes: bleed area, circle, landscape and portrait rectangles, square, and orthogonals
Keyline shapes defined up front to keep optical proportions consistent.
Four icons shown over the construction grid with keylines and bounding boxes
Each glyph built on the same grid, keylines, and stroke weight.
03 / 04

A library built to scale

Standardized strokes, corner radii, and negative space kept the set uniform without feeling mechanical. Usage guidelines followed, so the next person picking it up could contribute without introducing drift.

Icon iterations for Entertainment, Musicals, Plays, Opera, and Cinema categories
Icon iterations for Sports, Cabarets, Ballets, and Shows coming soon categories
Icon iterations for New arrivals and Kids categories
Exploring options per category before settling on the final glyph.
04 / 04

What shipped

The system launched with 80+ icons across emerging product categories. Guidelines reduced long-term dependency on third-party libraries and gave the design team a reusable foundation for every new launch.

The full Headout icon library of 80+ icons across categories
The shipped library — 80+ icons across travel and experience categories.
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